Gyan
Branding and Web Design: Gyan Jaipur & Gyan Museum
PROJECT OVERVIEW
I created the Brand Identity for ‘Gyan Museum- An exquisite artifact collection’ and a jewellery brand ‘Gyan Jaipur’.
With over 5 decades of experience in jewellery manufacturing, creating ornaments for luxury brands across the world, the company now wanted to start their own retail brand with the name ‘Gyan Jaipur’. Catering to luxury market in precious jems segment, the product would have both online and offline presence targeting market primarily in India and Europe.
The company wanted me to create an identity which speaks elegance, simplicity and luxury.
Understanding the brand
The history
Gyan Museum is an eclectic collection of artifacts collected from across world by late Mr. Gyna Chand Dhaddha. A Marvelous collection dating back almost 2000 years in time.
Today the Dhaddha family is a well known name in the world of jewellery manufacturing. Building exquisite precious stone collections for brands all over world.
They have recently delved in creating their own jewellery brand name “Gyan Jaipur” establishing the brand in the upmarket segment of precious jewellery.
Product-Market fit
The new brand is seen to forge links between the past (Gyan Museum) and the future (Gyan Jewels), bridging together the best of Rajasthan, across a spectrum of traditional and contemporary designs.
Products are to cater affluent market with both online and offline presence.
Identity Design
Brief and Inspiration
Late Mr Dhaddha wore a ‘sulemani agate’ which was shaped like a four-leafed clover, he believed that it brought him good luck. The pendant is one of the most prized objects at the museum today, that represents not just the memory of Late Mr. Dhaddha, but also as an inspiration for the family to grow the collection as aspired by him.
The logo needed to be inspired from it. A modern and stylish rendition of the stone which signifies luxury.
Old Logo
An actual image of Four-leaved clover Sulaimani Agate
The old logo had a cut out of the original agate which Mr. Daddha wore. But in order to create branding of a luxurious brand as ‘Gyan Jaipur’, the mnemonic needs to be reimagined.
Something which signifies true inspiration of its product. My exploration revolved around these keywords: Jaipur, Family heritage, Museum, Rare, Exquisite, Luxury & Simplicity
Design Explorations
I started shape exploration from scratch. Brief was to emphasise Sulagate in a modern rendition. But I was free to explore more shapes that resonates with ‘Jaipur’ history and culture.
Below are the shortlisted versions I narrowed down to. Shapes are made so that they are versatile and works well in different sizes and medium.
The new Logo
Gyan Jaipur denotes a minimal and edgy version of (Sulemani Agate) with a strong character and distinct appeal. The typeface is strong, balanced, full of characters with strong visual presence.
Colors and Patterns
Primary Colours
Primary colours are essence and individuality of the brand.
It represents the mood and tone of how brand wants it to be received in the market.
Chromatic Shades
Tint and Shade variants of primary brand colours. Exclusively used in creating marketing collaterals and digital product designs.
Museum Branding Colour
Gyan museum had set of 3 primary colours. This is to make it look more vibrant and joyous. These could be used on multiple brand collaterals and communications in different combinations.
When used in combination, it is advised to have sufficient visual distinction between colours.
Patterns
Patterns provide consistency and recall consciousness in branding. It also helps in creation of different collaterals and artwork for brand.
Modern audiences appreciate creativity, and an interesting pattern design can enhance your brand’s recognition and appearance.
Brand Book
Brand book
I have pasted below almost all the pages of brand book on a carousel to get a broader idea on how a final result looks like. It is divided into 3 major sections.
- Identity: This includes Logo, Colours and Typography guidelines.
- Communication: This primarily revolves around Image selection, Photography, Social Media and Print guidelines etc. It also create a communication framework related to ‘Tone of Brand’
- Merchandise: This contains details around stationery or other collaterals.
Brand assets using kits guidelines Colours, Patterns and Fonts.
Website Design
